Hobby & Leisure market in Australia

The Australian Hobby & Leisure eCommerce market is predicted to reach US$5,949.1 million by 2024 and accounts for 12.8% of the total eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.5%, resulting in a projected market volume of US$6,325.8 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Sports Equipment, Media, Toys, Camping & Adventure, Stationery, Crafts & Art Supplies, Pet Supplies, Musical Instruments, Erotic & Adult, Other Hobby & Leisure, Smoking Supplies, Flowers & Gifts, and Bullion & Precious Metal.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Australian Hobby & Leisure retail market, the online share is 18.0% and will increase by an average of 6.1% to 22.8% by 2028.

With sales in the Australian Hobby & Leisure market, jbhifi.com.au generated a revenue of US$465.0 million in 2023, which means it is the leading online store in this market. The Hobby & Leisure ranking of Australia is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

With 99.2% VISA the most commonly offered payment method of all online stores in the Australian Hobby & Leisure eCommerce market in 2023. Like VISA Mastercard with a share of 98.4% and American Express with a share of 72.1% the payment type Cards is the most common used by online retailers in in the Australian Hobby & Leisure eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 88.4% and Afterpay (Installment) with 58.1% of stores offering that payment method to the clients.

With 92.5% of all online retailers using Australia Post it is the dominating shipping service provider in the Australian Hobby & Leisure eCommerce market in 2023. StarTrack follows at a distant second, utilized by 14.0% of online retailers. Other shipping service providers, including Aramex, CouriersPlease, and TNT, are employed by a significantly smaller proportion of online retailers.

Although Shopify holds a commanding lead with 28.4% of online stores using the shop software solution, the Australian Hobby & Leisure eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Magento, Neto, WooCommerce, and BigCommerce, which collectively hold a significant share of the market.