Electronics market in Australia
The Australian Electronics eCommerce market is predicted to reach US$11,267.7 million by 2024 and accounts for 24.3% of the total eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.2%, resulting in a projected market volume of US$18,517.4 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Monthly revenues
Monthly eCommerce revenues in the Australian Electronics market
The monthly eCommerce revenue of the Australian Electronics market was US$890 million in October 2024. This refers to a growth of -1.3% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in November 2023 with 10.6% of the total 2023 revenue of the Australian Electronics market and the lowest in April 2024 with 7.3% of the total 2024 revenue.
Revenue Last Month
US$889.7m
The eCommerce revenue fell by 1.3% from September 2024 to October 2024.
Monthly revenue shares in the last 12 months
| 0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 9.0 | 4.2 | 25.5 | 41.3 | 39.6 | 97.0 | 55.6 | 49.4 | 65.0 | 47.4 | 37.8 | 12.5 |
Market development
eCommerce revenue development in the Electronics market in Australia
The Australian Electronics eCommerce market is predicted to reach US$11,267.7 million by 2024 and accounts for 24.3% of the total eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.2%, resulting in a projected market volume of US$18,517.4 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
eCommerce revenue development in the Electronics market in Australia
eCommerce revenue growth in the Electronics market in Australia
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 40.8 | 21.3 | 66.9 | 23.1 | 75.2 | 91.1 | 87.9 | 43.6 |
Top stores
Top five Electronics online stores in Australia by net sales 2023
With sales in the Australian Electronics market, apple.com generated a revenue of US$1,278.5 million in 2023, which means it is the leading online store in this market. The Electronics ranking of Australia is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Electronics market in Australia in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Australian Electronics market
With 96.8% VISA the most commonly offered payment method of all online stores in the Australian Electronics eCommerce market in 2023. Like VISA Mastercard with a share of 96.8% and American Express with a share of 68.3% the payment type Cards is the most common used by online retailers in in the Australian Electronics eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 93.7% and Zip (Installment) with 66.7% of stores offering that payment method to the clients.
Top 5 offered payment methods in the Australian Electronics market
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Shop Software Solutions
Top 5 used shop software solutions in the Australian Electronics market
Although Magento holds a commanding lead with 24.2% of online stores using the shop software solution, the Australian Electronics eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Shopify, SAP Commerce, WooCommerce, and Salesforce Commerce Cloud, which collectively hold a significant share of the market.
Top 5 used shop software solutions in the Australian Electronics market
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Market definition
Definition of the Electronics market
Market definition: Electronics The category Electronics covers the sale of consumer electronics (e.g. computers, smartphones, TVs, headphones, game consoles) and appliances (e.g. refrigerators, washing machines, vacuum cleaners, coffee machines, hair dryers, electric toothbrushes) via digital channels. Online stores dedicated to the sale of mobile contracts and tariffs, set-up and installation services or software are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Consumer Electronics (e.g. computers, smartphones, TVs, headphones, game consoles)
- Appliances (e.g. refrigerators, washing machines, vacuum cleaners, coffee machines, hair dryers, electric toothbrushes)
Out-of-scope
- Mobile contracts and tariffs
- Set-up and installation services
- Software
- Car electronics (e.g. navigation systems, car entertainment systems, dashcams)
- Power tools
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