Care Products market in Argentina

The Argentinian Care Products eCommerce market is predicted to reach US$834.9 million by 2024 and accounts for 7.3% of the total eCommerce market in Argentina. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.4%, resulting in a projected market volume of US$917.5 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Household Care, and Health Care.

Market development

eCommerce revenue development in the Conditioners market in Argentina

The Argentinian Conditioners eCommerce market is predicted to reach US$7.0 million by 2024 and accounts for 2.9% of the Shower & Bath eCommerce market in Argentina. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -0.5%, resulting in a projected market volume of US$6.8 million by 2028. The Conditioners eCommerce market is a sub-market of the Shower & Bath market. Further categories within the Shower & Bath market are: Creams & Body Lotions, Deodorants, Hair Dyes, Other Shower & Bath, and Shampoos.

eCommerce revenue development in the Conditioners market in Argentina

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Conditioners market in Argentina

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)20.926.093.59.551.239.044.612.2

Online share

eCommerce online share of the total Conditioners market in Argentina

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Argentinian Conditioners retail market, the online share is 14.0% and will increase by an average of 13.4% to 23.2% by 2028.

eCommerce online share of the total Conditioners market in Argentina

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)3.0%24.6%52.7%69.4%68.0%89.1%23.4%36.2%

Market definition

Definition of the Conditioners market within the Care Products market

Market definition: Care Products > Personal Care > Shower & Bath > Conditioners The category Conditioners includes the online trade of conditioners (e.g. everyday conditioners, volumizing conditioners, anti-frizz conditioners). This category does not cover shampoos. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Conditioners (e.g. everyday conditioners, volumizing conditioners, anti-frizz conditioners)

Out-of-scope

  • Shampoos

Market comparison

The Argentinian Conditioners market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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