Fashion market in Angola

The Angolan Fashion eCommerce market is predicted to reach US$26.3 million by 2024 and accounts for 19.8% of the total eCommerce market in Angola. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.5%, resulting in a projected market volume of US$42.0 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Fashion Accessories market in Angola

The Angolan Fashion Accessories eCommerce market is predicted to reach US$0.9 million by 2024 and accounts for 21.6% of the Bags & Accessories eCommerce market in Angola. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.9%, resulting in a projected market volume of US$1.5 million by 2028. The Fashion Accessories eCommerce market is a sub-market of the Bags & Accessories market. Further categories within the Bags & Accessories market are: Jewelry & Watches, and Luggage & Bags.

eCommerce revenue development in the Fashion Accessories market in Angola

in million US$

eCommerce revenue growth in the Fashion Accessories market in Angola

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)57.165.682.717.517.790.343.270.4

Online share

eCommerce online share of the total Fashion Accessories market in Angola

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Angolan Fashion Accessories retail market, the online share is 3.9% and will increase by an average of 7.9% to 5.3% by 2028.

eCommerce online share of the total Fashion Accessories market in Angola

in %
20202021202220232024202520262027
Online share (in %)88.2%20.7%6.2%75.0%6.3%45.6%68.5%68.1%

Market definition

Definition of the Fashion Accessories market within the Fashion market

Market definition: Fashion > Bags & Accessories > Fashion Accessories The category Fashion Accessories includes the online trade of belts, scarves and shawls, sunglasses, and more. This category does not cover luggage and bags and jewlery and watches. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Belts
  • Scarves and shawls
  • Sunglasses
  • Headgear
  • Wallets
  • Wallets and purses

Out-of-scope

  • Luggage and bags
  • Jewlery and watches

Market comparison

The Angolan Fashion Accessories market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

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