Grocery market in Albania
The Albanian Grocery eCommerce market is predicted to reach US$15.4 million by 2024 and accounts for 5.7% of the total eCommerce market in Albania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.5%, resulting in a projected market volume of US$27.4 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Beverages market in Albania
The Albanian Beverages eCommerce market is predicted to reach US$7.0 million by 2024 and accounts for 45.3% of the Grocery eCommerce market in Albania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.4%, resulting in a projected market volume of US$12.8 million by 2028. The Beverages eCommerce market is a sub-market of the Grocery market. Further categories within the Grocery market are: Food.
eCommerce revenue development in the Beverages market in Albania
eCommerce revenue growth in the Beverages market in Albania
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 55.1 | 2.9 | 1.0 | 83.8 | 63.3 | 41.4 | 38.4 | 20.1 | ||||
as of Grocery (in %) | 28.4 | 25.5 | 23.4 | 24.5 | 25.8 | 25.9 | 25.4 | 24.9 | 24.4 | 24.0 | 23.5 | 23.0 |
Market definition
Definition of the Beverages market within the Grocery market
Market definition: Grocery > Beverages The category Beverages covers the sale of alcoholic beverages (e.g. wines, liquors, beers) and non-alcoholic beverages (e.g. water, juices, coffee). This category does not cover restaurant or bar pick-up and nutritional drinks (e.g. meal replacement shakes, protein shakes). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Alcoholic beverages (e.g. wines, liquors, beers)
- Non-alcoholic beverages (e.g. water, juices, coffee)
Out-of-scope
- Restaurant or bar pick-up
- Nutritional drinks (e.g. meal replacement shakes, protein shakes)
Market comparison
The Albanian Beverages market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Other Alcoholic Beverages *
- Juices *
- Nuts & Dried Fruits *
- Other Food Cupboard *
- Chilled Food *
- Other Fresh Food *
- Frozen Pizzas *
- Frozen Ready Meals *
- Frozen Vegetables *
- Other Frozen Food *
* Not available for the selected country