Electronics market in the UAE

The UAE Electronics eCommerce market is predicted to reach US$1,879.7 million by 2024 and accounts for 33.9% of the total eCommerce market in the United Arab Emirates. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.0%, resulting in a projected market volume of US$2,376.0 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Household Appliances market in the UAE

The UAE Household Appliances eCommerce market is predicted to reach US$552.9 million by 2024 and accounts for 88.8% of the Electrical Appliances eCommerce market in the United Arab Emirates. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.2%, resulting in a projected market volume of US$729.4 million by 2028. The Household Appliances eCommerce market is a sub-market of the Electrical Appliances market. Further categories within the Electrical Appliances market are: Personal Care Appliances.

eCommerce revenue development in the Household Appliances market in the UAE

in million US$

eCommerce revenue growth in the Household Appliances market in the UAE

in %

Net eCommerce revenue split by sub-category

in %
201720182019202020212022202320242025202620272028
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)34.428.682.349.645.414.326.493.0
as of Electrical Appliances (in %)7.88.17.08.77.97.97.97.97.97.97.98.0

Market definition

Definition of the Household Appliances market within the Electronics market

Market definition: Electronics > Electrical Appliances > Household Appliances The category Household Appliances includes the online trade of kitchen appliances, laundry appliances, cleaning appliances, and more. This category does not cover consumer electronics and personal care appliances. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Kitchen appliances
  • Laundry appliances
  • Cleaning appliances
  • Heating and cooling appliances
  • Small appliances
  • Smart home appliances

Out-of-scope

  • Consumer electronics
  • Personal care appliances

Market comparison

The UAE Household Appliances market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %