eCommerce: Top 5 Shop Software Solutions

Top 5 Shop Software Solutions Used by New Zealand Online Stores 2023

Which software dominates the New Zealand eCommerce market in 2023? Discover the top 5 shop software solutions by penetration in our latest analysis.

Article by Patrick Nowak | June 12, 2024

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Top 5 Shop Software Solutions Used by New Zealand Online Stores 2023

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Which Shop Software Providers Dominate New Zealand's eCommerce Market in 2023?

In the realm of eCommerce in New Zealand in 2023, Shopify has firmly established itself as the dominant player among shop software solutions, with an impressive market penetration of 96.0%. This commanding lead not only showcases Shopify's advanced features and user-friendly interface but also its ability to cater to a diverse array of businesses, ranging from small startups to large corporations. Following behind Shopify is Magento, holding the second position with a penetration rate of 31.0%. WooCommerce closely trails at 17.2%, while Salesforce Commerce Cloud and BigCommerce round out the top five with penetration rates of 13.8% and 11.2% respectively. The significant gap in penetration rates highlights the distinct preferences and needs of businesses in New Zealand when selecting eCommerce platforms. Shopify's overwhelming dominance indicates a strong resonance with the market's demands for comprehensive, efficient, and scalable eCommerce solutions.

Main Facts: Top 5 Shop Software Providers in New Zealand eCommerce Market 2023

  • Shopify's Market Dominance: Shopify leads the New Zealand eCommerce shop software market with an impressive 96.0% penetration, showcasing its strong presence in the industry.
  • Magento and WooCommerce Follow: Magento holds the second position with a 31.0% penetration, followed by WooCommerce at 17.2%, indicating a diverse range of options for businesses.
  • Emerging Players: Salesforce Commerce Cloud and BigCommerce secure their spots in the market with 13.8% and 11.2% penetration respectively, showing potential for growth in the future.

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more relevant insights from
our partner Mastercard.