App Store Optimization (ASO): Top eCommerce CTAs & Keywords

App Store Optimization (ASO) – Key Insights

• Importance of App Store Optimization (ASO): ASO is essential for enhancing the visibility and performance of mobile applications in app stores, ensuring that eCommerce businesses don't lose potential customers due to a lack of discoverability. It's compared to having a physical store located on a busy street.

• Keyword Optimization is Vital: One of the core aspects of ASO is keyword optimization. Top keywords and CTAs for eCommerce apps include phrases like "the best," "the latest," and "your favorite." These phrases help present an app as the ultimate shopping destination. Other CTAs like "download the app" and "save money" are also significant, highlighting the values of convenience and affordability.

• ASO Requires Adaptability to Trends: ASO isn't a one-time task; it demands continuous monitoring and adaptation. In the context of eCommerce, it's crucial to integrate seasonal or trending keywords (e.g., "black Friday," "gift cards") into an app's description. This ensures that the app remains relevant and rides the momentum during special events or holidays.

In today's world, everyone's hooked on smartphones. They're like our best friends, helping us chat with pals and order food with a tap. And for online shops, having an optimized mobile app is super important. But how do you ensure that your app stands out in the crowded app stores? The answer lies in App Store Optimization (ASO).

What is ASO? Keywords Are Relevant

App Store Optimization, or ASO, is the art and science of enhancing the visibility and performance of mobile applications within app stores. It is the equivalent of making sure that your physical store is located on a busy street in the eCommerce world. Imagine this: You have created a fantastic mobile shopping app, loaded with features, stunning visuals, and an intuitive user interface. It is a digital shopping paradise. However, there is a catch – if potential customers cannot find your app, all the hard work goes to waste.

This is where ASO comes to the rescue. App store optimization involves a combination of strategies and techniques to improve an app's rankings in search results, leading to more downloads, and ultimately, more satisfied customers. One of the core elements of ASO is keyword optimization. Providers of online shopping apps should want to include keywords like "the best," "coupons and deals," "online shopping," or "promo codes", because these are the phrases users often search for when hunting for shopping apps. But which keywords are actually most frequently used? Semrush has identified the top keywords and calls-to-action for mobile shopping apps in the Google Play Store:

“The Best” and “the Latest” Are the Top ASO Keywords in eCommerce

Keyword optimization is key – not only in search engine optimization, but also in app store optimization. The data from February 2022 reveals interesting insights into the most frequently mentioned CTAs in the descriptions of top-ranking mobile shopping apps. Phrases like "the best," "the latest," and "your favorite" are the most popular, with 179, 175 and 155 mentions, respectively.

This highlights the importance of presenting an app as the ultimate shopping destination. Moreover, CTAs like "download the app" and "save money" resonate with users seeking convenience and affordability, two key factors in eCommerce. The two calls-to-action were mentioned 68 and 57 times in app descriptions of eCommerce apps in the Google Play Store in February 2022.

ASO is also about Adapting to Trends

ASO is not a static process. It requires continuous monitoring and adaptation. For eCommerce, this means staying up-to-date with industry trends. Phrases like "black Friday" and "gift cards" made appearances in the data.

Integrating seasonal or trending keywords into an app's description can help ride the eCommerce wave during special events or holidays. App store optimization is crucial for capturing user attention. By strategically choosing keywords and crafting compelling calls-to-action, eCommerce players can increase their app's visibility, attract more users, and ultimately boost sales.