Transaction KPIs

Transaction KPIs serve as a benchmark for online companies to compare the performance of their own eCommerce business with industry standards. At ECDB, transaction KPIs are categorized into two journeys of the online purchasing process: Conversion funnel and transaction.

The first describes the discovery process and purchase decision. It includes the add-to-cart rate, when consumers add a product to their virtual shopping cart, minus the cart abandonment rate, which describes the rate of added products that are ultimately not purchased, and the conversion rate, which describes the remaining products with which consumers proceeded to checkout.

The second part of the journey, transaction, measures payment, order size and retention. It consists of the KPIs AOV net, which measures the order value after deductions; discount rate, one of the price deductions; and return rate, another deduction due to unwanted or unfitting products.

In the ECDB Tool, these KPIs can be filtered for specific countries and product categories, allowing companies to get a sense of how their own KPIs compare to industry standards.