Pure player

Pure players in eCommerce are companies that exclusively sell products and services online, without operating physical brick-and-mortar stores. This sets them apart from multi-channel retailers that utilize both physical stores and online shops for sales. Examples of well-known pure players include Ebay, Etsy, Zooplus, and ASOS.

One defining characteristic of pure players is their single-channel distribution strategy, allowing them to focus entirely on their online business and optimize their processes accordingly. By avoiding physical retail options, they can reduce costs and target specific customer demographics to serve them effectively.

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