B2C

B2C (business-to-consumer) refers to commercial transactions or interactions between a business and an individual consumer, rather than transactions between businesses (see B2B). B2C businesses typically offer products or services directly to consumers, such as restaurants, online retailers, and service providers. A business selling coffee to people follows the B2C model. Similarly, an individual buying a mobile phone engages in a B2C transaction. Even getting a subscription for a magazine or a streaming platform is B2C.

Back to